Can a fitness app help move the needle on climate change?


There is no lack of data and surveys suggesting that consumers are increasingly aware of the risks of climate change and expect governments and the private sector to do something about it.

However, both raising awareness and convincing citizens to act is difficult. Concerns about the Delta variant, as well as concerns that the economy that could collapse (demolish jobs) or soar (dry up more people of everything from housing to food) are some of the distractions that cause any focus on climate change to slip away. Then there are the daily distractions that many families now face, like getting the kids ready for back to school – or, of course, whether that household item you need will ever be available thanks to what appears to be a shortage of supplies. ‘about everything. And the days go by quickly as we take care of the daily routines of work, home and school.

But what if you could send a message about climate change by going out for a run, cycling or walking at night?

The fitness app Strava, along with the United Nations Office for the Coordination of Humanitarian Affairs (UNOCHA), believe they have an answer.

From August 16 to 31, Strava and UNOCHA want those who are able and willing to go there to burn calories and focus on how the risks of climate change will wreak havoc on those who are successful. daily to get by. the fewest resources available.

Seriously, it won’t take long to mark that 100 minutes and send a message about climate change on the Strava app.

#Human race campaign urges Strava users to ensure that they exercise for at least 100 minutes during the second half of August. The tasks are pretty straightforward – although unlike that phone app or portable device that counts your steps or monitors your heart rate, you have to open the Strava app, choose an exercise, click on the timer to ‘activate’ and you. ensure that these minutes are recorded.

According to Strava and UNOCHA, whether or not Strava users complete 100 minutes of activity, every registration to this campaign will help send a key message to world leaders at the upcoming UN climate summit, COP26, in November. : Citizens and leaders of the richest countries must keep their 2009 pledge to followed with an annual amount of $ 100 billion for climate change mitigation and adaptation in developing countries.

Strava and UNOCHA are partnering with athletes around the world to get this message out. “I am delighted to be running for the most important goal of our life: to save our planet and the people who live on it” declared Fernanda Maciel, a Brazilian ultramarathon athlete and environmental lawyer in an emailed statement. “We run everyday, for ourselves. Why not run for something bigger? Everyone should join this campaign because we need compassion. It’s time to run together. “

Or, depending on where you live, it could involve canoeing, rowing, surfing, rock climbing, swimming or even walking – with or without your dog (as noted above) .

Image credit: Léon Kaye


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