76% of Americans agree that data breaches are serious, showing a strong awareness that may be driven by news of major breaches to consumers, businesses and infrastructure in the past year alone, according to a survey of of over 2,000 American adults by Aura and The Harris Poll.
In fact, 87% of 10 Americans see cyber warfare as a threat to the security and well-being of the next generation – more than global warming (77%) and COVID-19[female[feminine or another pandemic (81%).
“This data shows that Americans rightly believe that there is a gap in their online protection today and that they are uncertain of their digital future as we increasingly live our lives on devices,” said Hari Ravichandran, CEO of Aura.
“Even so, their online behaviors are risky at best and expose them to cybercrime. Aura hopes to help solve this problem for consumers by providing resources, products, and advice on how to protect your identity, finances, and devices from online threats.
Uncertainty about the future of cybercrime over the next 10 years
Most American adults are very concerned about data breaches (60%) and the security of their personal information online (52%), but 34% of them say they have stopped paying attention to data breaches because that they happen so often.
Fear and concern about cybercrime also differs across generations, with 95% of people 65 and over seeing cybercrime as a threat to the next generation compared to 82% of 18-34 year olds.
Additionally, Americans are torn over whether things will get better by 2030:
- 45% expect to feel safer online in 2030 than today, either due to a decrease in the number of cybercriminals (11%) or a greater number of products / solutions for cybercriminals. fight (34%).
- However, many people think they will feel about the same (26%) or even less secure (22%) in 2030 than they feel online today.
Risky online behaviors contributing to the increase in digital crime
While awareness of cybercrime has clearly increased, there is a correlation between adults who engage in risky online behaviors and those who have been victimized by digital crime.
Total fraud losses cost Americans $ 3.3 billion in 2020, an 83% year-over-year increase, according to the FTC. This could be, in part, due to the sustained online behaviors that cybercriminals take advantage of.
The survey found that about 1 in 2 Americans who have been the victim of digital crime opened emails from unknown senders (51%) and downloaded software / files of unknown origin (50%).
There are even higher cases of risky online behavior, such as using the same passwords on multiple accounts; 74% of those who have experienced digital crime say they have. These behaviors expose consumers to potentially damaging events such as ransomware, malware, data theft, and other forms of digital crime.
People know they need more protection online, but don’t trust institutions
79% of American adults agree that they may not be doing enough to protect their personal information online, but various obstacles seem to stand in their way. Among those who think they should do more, the main obstacles preventing them from doing so are the fact that these steps take too long (36%) and don’t know what to do (33%).
Will also have find a low level of trust in institutions to hold and protect personal information, including healthcare providers (52%), financial institutions (45%), their employer / business or school (41%), government departments streaming (30%), government (29%) and online retailers / shopping sites (25%).
80% of adults believe the US government has an obligation to protect consumers’ personal information. They are even more convinced that the protection of personal data and information should be a right granted to everyone free of charge (84%) and that data protection should be provided, free of charge, by schools and employers (83%).
“It is clear that Americans want – and need – easier and more accessible ways to protect themselves online, eliminate risky behavior without disrupting their lives, and reduce the obvious danger to themselves and their families. “said Ravichandran.
“Aura strongly believes that there should be protections for consumers at all levels – from businesses like Aura to state, local and federal governments. We call on the current administration to ensure that cybersecurity protections for individual consumers – and not just protections for businesses and institutions – are at the heart of the policies being considered on the Hill.