Dallas’ beloved pop culture media startup Central Track is officially up for sale

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Looking for Dallas-based media? The center lane is for sale.

The cult Dallas-based pop culture and arts publication announced it was looking for a buyer in a letter posted on its website Tuesday by editors Stephanie Salas-Vega and Frances Tingle.

“We have a lot up our sleeves that we have yet to show you, but we’re afraid we won’t get there,” the editors wrote.

They cite a difficult business environment for local news, declining advertising sales and “financial difficulties”.

“We’ve had a slow sinking ship on order for the past six months and now is the time to find a contractor who has the money and the interest” to buy the site, Salas-Vega and Tingle said in the letter.

The Dallas Morning News contacted co-owners Bruce Willis and Pete Freedman for comment. Freedman shared Central Track’s announcement on Twitter with the comment: “Shout if you want to buy CT.

Six months ago, Freedman took a career leap, quitting his role as editor of the local publication he founded and taking a place at Tegna-owned WFAA-TV as chief content officer. digital.

Reporters from Texas and Dallas residents shared the news of Central Track’s sale calling on a buyer to continue his alternative style of cultural coverage.

“Central Track (is) a must-have arts and culture site for Dallas, but it’s also the publication that put @RakkasanTea on the map over 4 years ago when no one had heard of us,” wrote Brandon Friedman, owner of Dallas-based Rakkasan Tea. Twitter.

“I hope Central Track can find a loving new owner. I wish my pockets were deeper,” Mavericks NBA writer Josh Mazur tweeted.

During its 10+ year lifespan, Central Track featured stories about Dallas musicians and creatives that were often not covered by other media. The organization has been fueled primarily by content from freelance writers.

Known for his colorful writing that oozed snark and an unrestrained approach to criticism, he was a testing ground for a number of young writers like dallas morning news old Obed Manual. He also sponsored musical performances in Dallas, particularly at Deep Ellum venues.

Central Track has released running event listings, coverage from local activists and even exclusive interviews with viral North Texans like Allen’s man whose wife had a mental breakdown in the middle of the pandemic because his fajitas were served without grated cheese.

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