The Sons of Anxiety clothing brand will be launched at a party at The Beach cafe in Littlehampton on September 1.
The Littlehampton-based group was founded by a collective of friends ‘who all experienced mental health’.
One of the pioneers, James Stafford – who lost his best friend to suicide – said: “This is a separate initiative that doesn’t specifically deal with one thing or another – just the issues of common mental health.
“Certainly in the UK the lockdown has been difficult and we are facing a mental health crisis.
“One in four people will experience some kind of mental health problem in England.
“One in six people report suffering from a common mental health problem such as anxiety or depression.
“The idea is to increase the visibility of this and forge a sense of unity by wearing T-shirts that we produced.”
James said the former designs all the benchmark activities that improve our mental health, such as boxing, meditation, and yoga.
“It was picked up by Fatboy Slim,” James said. “The support we received was tremendous.
“Within weeks, we have one of the biggest DJs in the world wearing our stuff.
“Fatboy Slim was our first very active Sussex mental health customer and other celebrities are embracing the message by wearing our shirts, with some really big names planned.
“We are gaining momentum, with a website set up to provide a platform to share individual stories. The podcast will be set up soon.
“We will have a wealth of resources all related to improving mental health.”
James said the launch party is open to everyone, adding: “The idea is to build a tribe of people right now.
“All of our profits go to community initiatives. The launch is in support of Safe in Sussex – a domestic violence awareness charity, based in Brighton.
“We choose local charities to work with over the year and the proceeds from the T-shirts support that.
