How to Use Content Marketing to Increase Brand Awareness

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According to an annual report Content Marketing Survey conducted by the Content Marketing Institute, creating brand awareness is the primary goal that brands achieve through content marketing. This is closely followed by building credibility/trust and educating their audience.

Content marketing, which combines several marketing approaches – such as blogging, email marketing, social media marketing, etc. – is an essential function for all brands. But it’s even more vital if you’re looking to increase brand awareness.

By incorporating a few simple content tips and tricks, you can present yourself to audiences in a new way and drive awareness to new heights.

The importance of brand awareness

Since it takes a consumer 5-7 different brand interactions before they remember you, building awareness takes a lot of work.

90% of consumers believe authenticity is important when deciding to support a brand. And there’s no better opportunity for you to display authentic values ​​and connection points than with a content marketing strategy.

Ready to intensify your connection with customers, increase your brand awareness and retain them? You need to do content marketing right.

6 ways to harness the power of content marketing

The world of content marketing is constantly changing. A few years ago, we had no idea that short video would be the main form of media in content marketing. But today, without video content, your brand risks falling behind the competition.

While the content landscape can change at any time, there are several ways to ensure your brand is taking full advantage of the power of content marketing.

1. Develop a strategy

Content marketing is so much more than posting an Instagram reel every few days or sending out a monthly newsletter. It takes time to figure out which channels work best for your audience, so consider a broad approach if you’re just getting started.

You’ll need to post blog content regularly, have a strong social media presence, curate engaging videos, and more. With so much to track, strategizing can help you stay organized, understand which tactics work best, and grow stronger over time.

2. Understand your audience

Trying to market to a young adult audience? Email marketing and Facebook ads may not be the best solution.

Instead, try creating a TikTok presence. Embrace user-generated content. Meet your audience where they are.

B2B marketers, for example, can use platforms like LinkedIn. With 94% of traders distributing content on the platform, it is the premier social media channel for B2B brands. Getting your content to the right people is easier than ever, but you need to know where to look.

3. Use multiple channels

Since it takes 5-7 touchpoints for a customer to remember your brand, you want your message to reach as many places as possible.

Content comes in many forms, and it’s best to use as many channels as possible, as long as you see results. Social media platforms are commonly used to distribute content, but a solid website, email sends that recipients want to open, etc., provide multiple touchpoints with your customers. Remind them who you are.

4. Be authentic

Authenticity is in fashion today. Instead of a pristine, organized approach, try being a little more real with your customers. Consumers can see through old, tired marketing approaches.

Fifty-one percent of consumers say less than half of brands create content that resonates, although 92% of marketers believe most or all of the content they create is authentic. There’s a distinct disconnect on both sides, and customers are practically asking for authenticity.

Show behind-the-scenes clips of running your business. Speak out about your brand’s position on social issues. Don’t be afraid to use humor to connect with your audience.

5. Take advantage of social media

Although content marketing offers a much broader approach than just using social media, these platforms are still an essential part of your strategy. You can use social media to announce published content, like a new blog post, or you can create original content that lives on social media alone.

Forty-seven percent of people who follow a brand on social media are more likely to visit that brand’s website. Social media is no longer optional if you want to be competitive in your niche.

6. Invest in data analytics

Data is one of the most powerful tools you have at your fingertips. With more access to data than ever before, you can leverage your website traffic, consumer behavior data, social media metrics, case studies and more to adjust your approach to marketing. of content.

Take the time to understand the digital metrics that can propel your brand to the top. Data is a superpower that every brand has access to, so use it!

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